This is a great, simple option if your video is short or doesn’t contain a lot of dialogue and voiceovers. The most straightforward is YouTube’s Subtitle Tool, which allows you to type captions in the video before you publish. Now that you know the importance of captions, let’s discuss how to caption a YouTube video. That’s because captions make your video content “readable” by Google, causing your content to rank higher in search results. In these cases, subtitles allow them to consume media on the go.įrom a marketing standpoint, subtitles can also help with search engine optimization (SEO). However, this also means that many people aren’t watching with the sound on – for example, while in the library or on a crowded subway train. Thanks to mobile technology, people can now consume video content anywhere – in the mall, walking in the park, or on their commute home. Having YouTube videos with captions in a viewer’s native language allows them to engage with your content on a deeper level. While English is considered a universal language, only around 360 million people globally are native English speakers.
That’s a lot of people that would miss out on your content just because you didn’t include YouTube video subtitles.īut adding subtitles to YouTube videos is more than just for people with disabilities. Just consider that 20% of the global population (or roughly 1.5 billion people) have a hearing disability, according to the World Health Organization. Without CC (closed captioning), your video won’t be as accessible, therefore limiting its reach and keeping people from being able to consume your content. It’s vital to know how to get subtitles on YouTube. The Importance of YouTube Videos with Captions
In this article, we’ll discuss why it’s important to provide captions for YouTube videos, as well as the fastest and easiest ways to make sure your video content is accessible to all. If you’re creating video content, make sure to read up on closed captioning laws to make sure you’re following guidelines. Without this feature, many people are unable to consume video content. But for people with hearing disabilities, captions are crucial. Many people view video captions as just an easier way to understand what you’re watching, especially if it involves heavy dialogue.
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